Best time to go live on TikTok for maximum viewers

In addition to drawing thousands of spectators, a successful TikTok livestream plays a crucial role in assisting companies and vendors in making remarkable sales. You may make an interesting and appealing livestream by utilizing strategies like discounts, promotions, and mini games. This post will offer advice on how to plan an effective time to live TikTok, draw a sizable viewership, and boost revenue.

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What requirements must a TikTok account meet to go live?

If your TikTok account wants to livestream, it must meet the following 3 requirements:

Account requirements: As directed by TikTok, register your account in accordance with the rules, update any required information, and finish verification. You must be at least eighteen years old to utilize the livestream feature, and you can only use a personal account. Business accounts are not permitted to use them.

Required number of followers: Your account needs to have a specific number of followers in order to use the livestream feature. To enable livestreaming on TikTok in Vietnam, a user must have at least 1,000 followers.

Compliance with TikTok policies: To prevent infractions pertaining to violence, sexual material, incitement, and other policies, make sure you abide by all TikTok rules. Additionally, your content must adhere to cultural norms and refrain from offensive or derogatory materials.

Effective TikTok livestream timing

The best time to livestream on TikTok relies on a number of variables, such as your target audience, the content of the livestream, and the session’s goal. However, here are some general recommendations to help you optimize your livestream performance:

Golden time slots for TikTok livestream

The times of day that draw the most views are known as “golden time slots.”

The best period to draw users is in the morning, between 7:00 and 9:00. This is the time of day when the majority of people use social media to find fun and fresh information, which increases the number of people who can watch your livestream.

Next, the 11:00 AM to 12:00 PM lunch break is a great opportunity to unwind and view films on the internet. While they are taking a break, this is a great chance to draw viewers.

TikTok livestreams are most popular between 7:00 and 9:00 p.m., with a peak at approximately 8:00 p.m. People often unwind and look for entertainment after a hard day, which increases the visibility of your material.

Lastly, the “night owl” hours, which are 10:00 PM to 12:00 AM, are when younger viewers are most active on the internet. This is a fantastic chance to engage with a youthful and vibrant TikTok audience.

How long should a livestream session last?

The ideal duration of a TikTok livestream depends on your goals and audience engagement. Below are some suggestions:

Short livestream (15–30 minutes): This is ideal if you’re new to livestreaming or want to make your content interesting and succinct. A shorter duration aids in keeping the audience’s attention.

Medium livestream (30–60 minutes): This is the most common duration. It enables you to better engage viewers, respond to inquiries, and create more in-depth content. Additionally, it is perfect for interactive events like product demonstrations, games, and Q&A.

Long livestream (over 1 hour): Suitable for special events or when you have in-depth content such as selling sessions. However, you need to ensure the content remains engaging and interactive to keep viewers watching.

The decision on livestream duration should be based on your content, audience engagement, and overall goals. Always listen to audience feedback to optimize their viewing experience.

Sharing experiences from famous streamers

You may pick up a lot of useful tips from successful streamers on TikTok and other platforms and use them in your own livestreams. Here are a few important lessons:

Write a script before livestreaming

In response to a question regarding the significance of scripting, streamer T revealed: “You can present content more smoothly and avoid missing important parts during the session by using a script for your TikTok livestream.”

You can take the following actions to create a full livestream script:

Opening: Greet the audience and provide a brief introduction before outlining the livestream’s subject and objectives.

Content: Share knowledge or experiences to help visitors go deeper into the subject. Plan and announce any special activities, such games, singing, cooking, or dancing, ahead of time so that spectators can take part.

Ending: Summarize the livestream content and thank your audience for watching and supporting. If you have planned your next livestream, announce it to maintain a stable viewer base.

Practice speaking before livestreaming

A fluent streamer P shared with us the importance of confidence on camera and practicing speaking before going live.

Practice speaking on camera: By speaking confidently, deliberately, and clearly. To improve persuasion and maintain audience interest, use body language.

Voice training: To make conversations more lively and appropriate for your livestream, modify the volume, tone, and speed.

Engage with the camera: To establish a cordial and approachable relationship with viewers, practice interacting with the camera.

Handle unexpected situations: During livestreams, unexpected issues may arise. Train yourself to handle them smoothly to maintain audience interest.

Maintain positive energy and mood: To attract viewers, stay in a good mood and maintain positive energy. Avoid negative emotions such as anger, as they can reduce viewer engagement.

Promote your livestream in advance

“Promoting your livestream is one of the key factors that contribute to its success,” D, a top-performing livestream vendor, said when we asked them how to attract more viewers.

In order to increase views and engagement, promoting your livestream is crucial. Here are a few popular techniques:

Social media: Share livestream details on platforms like Facebook, Instagram, TikTok, YouTube, etc.

Collaborate with KOC/KOLs: Partnering with influencers can significantly increase attention and engagement.

Paid advertising: Use TikTok ads to expand your reach. Make sure to target the right audience.

Pre-livestream content: Create TikTok videos to announce your livestream schedule and build anticipation.

Use hashtags: Add relevant and trending hashtags to improve discoverability and engagement.

Engage effectively with viewers

When we asked C, a well-known beauty streamer, she shared that interaction helps prevent livestreams from becoming boring.

Building connections during the broadcast requires constantly reading comments and responding to inquiries. During conversations, addressing viewers by name improves rapport and makes a better first impression. Keep the environment lighthearted and share with genuineness and zeal. Remember to express gratitude to viewers for participating in your broadcast.

You may learn practical “tips” from this post to improve the success of your livestream, increase engagement, and increase sales. With advice from experienced streamers, you should feel more comfortable imparting your expertise and developing a successful business plan.