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Everything about TikTok Shop’s 48-point violation system

Like other e-commerce sites, TikTok imposes severe penalties on vendors who break its rules. If vendors on TikTok don’t follow the platform’s guidelines, they will be given violation points. You risk losing access to your account or perhaps being permanently suspended if you accrue too many violation points, which would prevent you from connecting with millions of potential clients.
Read this tutorial to learn how to prevent and minimize infraction points in order to safeguard your company and keep steady operations on the platform.

What Are the 48 TikTok Shop Violation Points?

A mechanism called TikTok Shop violation points is used to assess seller performance according to adherence to TikTok’s rules and regulations. A maximum of 48 violation points may be accrued by each store.
Your points will automatically expire 180 days after the date of issuance if your total does not exceed 48.
However, your TikTok Shop account will be permanently blocked if you receive more than 48 points. This implies that you will no longer be able to access your account or carry out any TikTok Shop activity.
You will receive a notification in your account if TikTok imposes a penalty so you can study the specifics. You are entitled to seek an appeal if you think the ruling was wrong.

How Are TikTok Shop Violation Points Calculated?

The severity of the infraction determines the number of violation points. There are four primary categories of infractions:
  • Policy violations: copyright infringement, sensitive content, misleading advertising, etc.
  • Fraud and risk violations: scams, counterfeit goods, unclear origin products, etc.
  • Spam: product spam, message spam, etc.
  • Other behaviors: failure to respond to customer complaints, late shipping, etc.
The number of points awarded depends on how serious each infraction is. For instance, policy infractions receive 1–12 points, while fraud/risk infractions receive 12–48 points.

How to Check TikTok Shop Violation Points

Knowing your violation points and their causes helps you take timely action to avoid account suspension and protect your shop’s reputation.

Check on Desktop

You can check your violation points in a few simple steps:
  1. Go to TikTok Shop Seller Center: https://seller.tiktok.com/
  2. Log in to your TikTok Shop account
  3. Click Store Dashboard
  4. Select Store Health
  5. Under Account Health, you will see your current violation points

Check on Mobile

You can also check quickly on your phone:
  1. Open the TikTok app
  2. Tap Profile
  3. Tap the three-dot icon in the top-right corner
  4. Select Manage Shop – TikTok Shop
  5. Tap Store Health
  6. Under Account Health, you will see your violation point

Main Violation Categories

To help sellers understand violations and their severity, learn about the detailed categories of major violations on TikTok Shop below
  1. Violation Scoring Rules

Violations are categorized by severity:
  • Minor violation: 1–3 points
  • Moderate violation: 4–8 points
  • Severe violation: 9–12 points
Impact levels:
  • Low impact: ×1
  • Medium impact: ×2
  • High impact: ×3
Formula: Violation points = Severity × Impact
Examples:
  • Minor violation (2 points) with medium impact (×2): 2 × 2 = 4 points
  • Severe violation (10 points) with low impact (×1): 10 × 1 = 10 points
  1. Penalties for Shops

Depending on the severity, TikTok Shop may apply the following penalties:
Level 1 (Minor)
  • Warning via message
  • Removal of violating content
  • Temporary suspension of livestream feature
  • Cancellation of promotions
Level 2 (Moderate)
  • Account suspension for 7–30 days
  • Removal of violating products
  • Commission withholding
  • Restricted livestream access
Level 3 (Severe)
  • Permanent account ban
  • Removal of all products
  • Withholding of commissions and payments
  • Full restriction from TikTok Shop
Note: Violation severity depends on factors such as type, frequency, and impact. TikTok may update its policies and penalty system at any time, so sellers should stay informed.

TikTok Shop Violation Policies

To maintain a safe and fair marketplace, TikTok enforces strict rules. Below are some common violations:

Selling Restricted or Prohibited Products

Description
Posting or selling banned/restricted products
Severity
Very serious
Points
3–6 points
Example
Alcohol, tobacco, weight-loss products

Misleading Advertising Content

Description
  • Incomplete or inaccurate product information
  • False claims about sales or engagement
  • Misleading statements
Severity
Normal
Points
1–6 points
Example
  • Promoting a vacuum cleaner without technical specs
  • Using phrases like “guaranteed cure” or “completely free”

Reuploaded or Low-Quality Content

Description
  • Reposting videos from other platforms
  • Low-quality livestream or copied content
Severity
Normal
Points
1–6 points
Example
  • Reposting Facebook videos
  • Blurry, shaky, laggy, or poor-audio videos

Spam and Fraudulent Behavior

Description
  • Fake traffic, orders, or engagement
  • Use of bots or fake accounts
Severity
Very serious
Points
3–24 points
Example
Fabricating order data

2 Ways to Reduce TikTok Shop Violation Points

To ensure smooth business operations on TikTok Shop, understanding how to reduce violation scores is crucial. Here are two main methods you can apply:

Appeal to TikTok

If a seller believes the penalty they received was incorrect, they can file a complaint with TikTok. TikTok will then review the complaint to see if any errors occurred. The complaint steps are as follows:
  1. Go to your TikTok profile
  2. Tap the shopping bag icon → TikTok Shop
  3. Tap Settings
  4. Select Help Center
  5. Tap Submit a request
  6. In the “Subject” section, select “Violation” and provide details of the penalty you believe is incorrect. Include any documentation supporting your claim.
Important notes:
  • Maximum 2 appeals per case
  • First appeal must be submitted within 30 days
  • Second appeal must be submitted within 15 days after rejection
  • If successful, penalties will be removed and your rights restored

Take Violation Reduction Quizzes

TikTok offers compliance quizzes that allow sellers the opportunity to reduce their violation score. Each quiz covers a specific policy violation and includes three questions. If a seller answers all questions correctly, they can reduce their violation score by up to two points. The steps are as follows:
  1. Access TikTok Shop Seller Center
  2. Log in
  3. Go to Store Dashboard
  4. Select Store Health
  5. Find violation details and corresponding quizzes
  6. Complete the quiz

Conclusion

Maintaining healthy business operations and avoiding infraction points requires adherence to TikTok’s policies. To preserve your shop’s reputation and keep expanding on TikTok Shop, check your violation points on a regular basis and take aggressive measures to address any problems. Remember to check out the BurgerPrints blog for more insightful information.

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