English
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Ecommerce store or Online Marketplace, which one should you choose?
Have you ever considered the reason you choose to do business with either Online Marketplace or your own eCommerce store? The following pros and cons analysis will help you to make decisions in few seconds.
1.1. E-commerce store pros and cons
PROS
Your store will be constructed as a standalone website if you use an eCommerce platform. There are a number of advantages:
- Having your own website allows you to customize your store to your preference. The design of your store is virtually totally up to you and your preferences, and you can pick and choose which features to include.
This is why eCommerce platforms are perfect for sellers that want to expand their business. If you want to construct a separate website, you can have a strong brand presence. You have complete control over how your customers perceive you, from store design to transactional emails.
- An eCommerce platform is a gold mine if you want to collect customers’ information. While it is difficult for you to collect all the customer information on the Online Marketplace, you can utilize Google Analytics to figure out exactly who your consumers are and what is their behaviour at your “eCommerce house”. You may also use Facebook Pixels to create retargeting campaigns for your Facebook advertisements, as well as email sign-up boxes, pop-ups, and other features.
CONS
- Traffic: One of the most significant disadvantages of a standalone website is that traffic is derived only from your marketing efforts and search engines. This means that you are responsible for the traffic and visitors to your website.
You don’t have to worry about traffic if you sell on the online marketplace. So if you’ve got little knowledge of driving free or paid traffic,
