Bị Flop trên TikTok là gì? 5 cách khắc phục để kênh hết Flop

You’ve uploaded many videos, but none are trending—views and engagement keep dropping, leaving you demotivated and struggling to gain followers? So what’s the real cause and how can you “rescue” your channel from Flopping? In this article, BurgerPrints will help you understand what it means to Flop on TikTok and share 5 effective ways to overcome Flop situations on TikTok.

What Does Flopping on TikTok Mean?

Flopping on TikTok—often humorously pronounced “fờ-lóp” or “phờ-lốp”—refers to videos that don’t get distributed on the For You Page (FYP), resulting in very low views and engagement. Simply put, Flop means a serious drop or complete lack of views, likes, comments, shares—especially a failure to appear on the For You Page (FYP).

When a video Flops, its ability to reach new users drops significantly, which directly affects the overall channel’s performance. If it continues, the channel might be marked as low quality and face long-term visibility restrictions—especially dangerous for those aiming to monetize their content.

Common Reasons Videos Flop on TikTok

TikTok interaction suppression can stem from many causes. Here are 7 common reasons your videos might be Flopping:

1. Violating Community Guidelines

TikTok uses strict moderation to ensure a safe content environment. If your video violates TikTok’s Community Guidelines, it may be auto-restricted or removed:

• • Use of negative or offensive language.

• Discriminatory language (race, gender, wealth status).
• Violent, harmful, adult, or superstitious content.
• Inappropriate content affecting minors.
• Overpromising or absolute claims.
• Contact info or brand logos shown in video.

2. Using Copyrighted Content

Using unlicensed music, images, or clips is strictly prohibited. TikTok may mute or restrict such videos from being widely distributed, drastically reducing reach. Repeated violations may impact your entire channel.

Avoid this by staying updated on TikTok’s community policies, using music from TikTok’s sound library, and creatively integrating your product into entertainment-style videos.

3. Direct Advertising Content

TikTok deprioritizes overtly promotional videos that lack entertainment or informative value. If your video is purely sales-driven, the algorithm may restrict its visibility to protect user experience and support paid ads. This leads to Flop despite high production quality.

4. Redirecting Users Off TikTok

TikTok competes heavily with platforms like Facebook, YouTube, Shopee, and Lazada. Using logos, adding links, QR codes, or telling users to visit other platforms may be seen as redirecting, causing your video to get heavily suppressed.

5. Reuploading Content Without Edits

TikTok favors original, creative content. Reuploads from other channels—or even your own content without edits—may be flagged as duplicates, leading to Flops due to not meeting TikTok’s uniqueness standards.

6. Unengaging Content or Not Following Trends

TikTok’s algorithm favors videos that retain viewers. If your video is dull, blurry, or not aligned with trends, low retention will cause it to not get recommended. For new channels especially, boring content is a key reason for Flop.

7. Shadowban

This is when TikTok silently limits your video or channel’s visibility without notice. Causes can include light violations, hashtag spam, sudden content shifts, or reports. Once shadowbanned, even high-quality videos will struggle to go viral.