How to Create an Amazon Seller Account: A Guide for New POD Sellers

If you’re thinking about starting a print-on-demand business on Amazon, the very first thing you need to do is set up your Amazon Seller Central account. That’s the place where you list your products, receive orders, run ads, and get paid. It might feel a little confusing at first, but once you know the right steps, it’s actually pretty straightforward.

In this guide, we’ll walk you through how to create your account, avoid the common mistakes that slow people down, and get your POD business ready to launch on the world’s biggest online marketplace.

Step-by-step to Create an Amazon Seller Account Central

Step 1: Choose the Right Amazon Selling Plan

Before you start selling, you need to choose a selling plan on Amazon Seller Central. There are two options: individual and professional.

Here’s how to decide which one fits you best:

Individual Plan

The individual plan is meant for people who sell casually or are just testing Amazon. It has no monthly fee, but Amazon charges $0.99 for every item you sell. This plan works best if you sell fewer than 40 items per month, are only testing the market, or sell occasionally.

You only list products one by one, and you do not get access to advanced selling tools. You cannot run Amazon ads, and your reporting and inventory tools are very limited. That makes it a poor choice for POD, brand building, or scaling.

Professional Plan

The professional plan costs $39.99 per month, so if you sell more than 40 items a month, it is usually cheaper than the individual plan.

With this plan, you get unlimited product listings, bulk uploads, and full access to Amazon advertising, such as Sponsored Products and Sponsored Brands. You also get Buy Box eligibility, advanced reports, API and automation tools, promotions and coupons, and full inventory and order management.

If you’re doing POD, the Professional plan is pretty much a must. You need it to run ads, upload in bulk, and use automation so you can actually scale. The individual plan is too limited, and that makes it tough to test new designs quickly.

After choosing either the individual or professional selling plan, you can proceed to create your Seller Central account.

Please note that you can upgrade or downgrade your plan at any time in Seller Central.

Step 2: Start registration

After choosing your selling plan, go to the official Amazon Seller page at https://sell.amazon.com and click the “Sign up” button to start the registration process.

If you already have an Amazon buyer account, simply log in using your email address or mobile phone number and your password. If you don’t have an Amazon account yet, click “Create your Amazon account.” Then enter your name and email address, create a password, and then click “Next” to continue with the setup process.

Step 3: Enable Two-Step Account Verification

After creating your login credentials, Amazon requires you to activate two-step verification before you can fully access Seller Central. You’ll be taken to the “Verify email address” page to complete this step.

Amazon will immediately send a verification code to the email address you provided. Open your email inbox and look for the message. If you don’t see it right away, check your spam or junk folder.

Inside the email, you’ll find a 6-digit code. Copy that code, then return to the Amazon sign-up page and enter it into the “Enter OTP” field. Once you’ve entered the code, click “Create Amazon account” to complete the verification process.

Next, you’ll need to enable two-step verification for added security. Enter your mobile phone number, wait for Amazon to send another verification code to your phone, and type that code in to complete the setup. Once this is done, your two-step verification will be activated.

Step 4: Prepare Your Business and Personal Information

After completing your email verification, the next step is to fill in your business and personal details. Before you begin, Amazon will show you a brief overview of the registration process and provide a list of the required documents, so you know exactly what to prepare.

You’ll need the following:

• A valid government-issued ID or passport;
• A bank account or credit card statement
• A chargeable credit or debit card,
• A mobile phone

Once you’ve reviewed everything carefully and have your documents prepared, click “Begin” to move forward with the registration process.

Step 5: Enter Your Business Location and Business Type

On the next page, you’ll need to provide your business information, including your business location and business type.

In the Business Location section, enter the country where your business is officially registered. If you don’t have a legally registered business, simply select the country where you currently live.

After filling in the required details, click “Agree and continue” at the bottom of the page to move to the next step.

After selecting the option that applies to you, click “Agree and continue” to move forward.

Step 6: Specify your personal and business details

After completing your business information and selecting your business type, you’ll need to enter your personal details. Fill in your first name, middle name (if applicable), and last name exactly as they appear on your official documents.

Next, carefully read through Amazon’s policies and terms. Once you’ve reviewed everything and agree to the conditions, tick the confirmation box to show your acceptance. Then click “Agree and continue” to proceed to the next step.

Step 7: Enter Your Primary Contact Information

In this step, Amazon will ask for your basic personal details to verify your identity and ensure they can contact you when needed.

You’ll need to provide your country of residence, country of birth, current residential address, and date of birth. Make sure the information matches your official documents to avoid any verification issues.

You’ll also be asked to enter your mobile phone number. Amazon will send a one-time verification PIN via SMS to this number. Enter the PIN when prompted to complete the verification process and continue to the next step.

Once you receive the PIN, enter it in the pop-up window on the screen and click “Verify.” This completes the identity confirmation for this section.

Step 8: Enter billing information

In this step, you’ll need to provide your billing details. Start by entering your credit card information, including the card number, expiration date, and cardholder name. This card will be used to pay your Amazon selling plan fees.

You’ll also need to provide a valid bank account. This account will be used to deposit your earnings and process withdrawals between your bank and your Amazon payment account. Make sure the bank account is registered under the same name as the primary contact or the business name you provided earlier.

Amazon may ask you to upload a copy of a bank statement to verify your banking details, so have that ready to avoid delays. Once all information is entered accurately, you can continue to the next step.

Step 9: Submit Your Product and Store Information

After completing your billing information, the next step is to provide details about your products and your Amazon store.

Start by choosing a name for your store. When you’re running a POD store, it’s smart to choose a neutral store name instead of one tied to a specific niche. That way, as your business grows, you won’t be boxed in. You can easily add new types of products or move into different markets without having to rebrand or start over. Don’t worry, you can change your store name in the future if needed.

Next, Amazon will ask you a few questions about the products you plan to sell. You’ll need to indicate whether your products have Universal Product Codes (UPCs). If you’re unsure, select “Yes,” since most products typically have UPC codes.

You’ll also need to specify whether you are the manufacturer, the brand owner, or a certified brand representative for the products you plan to sell. If you choose “Yes” or “Some of them,” Amazon will ask whether you own a registered trademark for those branded products.

Once you’ve answered all the questions, click “Next” to continue.

Step 10: Verify Your Identity

The final step in setting up your Amazon seller account is identity verification. Start by reviewing all the information shown at the top of the page to make sure everything is accurate and matches your official documents.
Next, upload the required documents. You’ll need to provide a bank statement and a clear image of your ID, such as your driver’s license or passport. Make sure the images are clear, and all details are visible to avoid delays.
After uploading your documents, click “Submit” to send in your application.

Once submitted, you’ll need to complete an identity verification video call with an Amazon associate. During the call, the associate will review and confirm the information and documents you provided.

When the video call is completed, your Amazon seller account setup is officially finished.

9 Common Mistakes When Creating an Amazon Seller Account for POD

A lot of POD sellers run into problems where their Amazon accounts get locked, delayed, or don’t get approved right from the signup stage. Some serious mistakes cause this, and if you want your account to get approved quickly and stay stable in the long run, these are the ones you really need to avoid.

1. Creating More Than One Amazon Seller Account

A lot of sellers try to create more than one Amazon account so they can have a backup or test different markets, but that’s actually one of the biggest mistakes you can make.

Amazon only lets each person or business run one Seller Central account unless you get written approval from them. If their system catches you using multiple accounts, they can shut all of them down at once.

If you want to sell in places like the US, UK, or Australia, the right way to do it is to stick with one account and just expand into those marketplaces from inside that same account.

2. Using Inconsistent Personal or Business Information

One really common problem is when your personal or business info doesn’t match across your documents. The name, address, and business details you enter on Amazon have to be the same as what’s on your ID or passport, your bank statement, and even your utility bill if they ask for it.

If even one character is different, or you use an abbreviation, or miss a diacritic, Amazon can reject your verification. A lot of POD sellers get tripped up by this, especially when the address they use doesn’t match what’s on their bank or ID.

3. Using the Wrong Credit Card or Bank Account

This is one of those small things that causes big headaches. Amazon needs a credit or debit card that can handle international charges and has a recent statement so they can verify your address.

If your card can’t make international payments or you don’t have a valid statement, your account can get rejected or stuck in verification. On top of that, the bank account you use to receive money has to be in the same name as your Seller Central account. If it doesn’t match, Amazon will simply hold your payouts until it’s fixed.

4. Uploading Low-Quality or Incomplete Documents

Another big problem is uploading poor-quality documents. Amazon won’t accept things like blurry photos, files that are cut off, scans that are missing details, or old paperwork.

These mistakes don’t always get your account rejected right away, but they do send it into manual review, which can drag the approval process out from just a few days to several weeks.

5. Selecting the Wrong Business Entity Type

A lot of accounts get stuck just because the wrong business type was selected. If you choose something like an LLC or a privately owned business, Amazon will expect official company documents.

But if you’re actually running POD as an individual, you won’t have anything to upload, and that causes delays. If you’re selling on your own, just pick “None, I am an individual” or “Sole proprietor,” and you’ll avoid that problem.

6. Ignoring Video Verification or Amazon Emails

After you upload your documents, Amazon will usually send you a video call request or emails asking for more information. If you ignore those messages or take too long to reply, their system sees it as a risk and can automatically suspend your account. That’s why you should be checking your Amazon emails every day until your account is fully approved.

7. Using Email or Phone Number Linked to a Suspended Account

If you’ve ever had an Amazon account suspended or you bought an old account, using the same email or phone number again will get you rejected right away. Amazon keeps a very close eye on contact details, much more than most people realize, so reusing that information is an easy way to get blocked before you even get started.

8. Not Validating Product Demand Before Registering

A lot of people open a POD account first and only then start thinking about what they’re actually going to sell, and that’s a really risky move.

Product demand isn’t the same on Amazon.com, Amazon.co.uk, and Amazon.com.au, so choosing the right marketplace matters. If you choose the wrong marketplace from the start, you can end up with low delivery rates, more claims, and even account limits, even when your products themselves are actually good.

For example, if your POD supplier is based in the EU but you sign up for Amazon US, your orders will ship more slowly, you’ll get late deliveries, and your account metrics will suffer.

9. Rushing the Registration Process

When you rush through the Amazon registration process, it’s really easy to mess up small things like your date of birth, ID number, address, or even the way your name is formatted. And even one tiny mistake can trigger another round of verification, which can easily delay everything by days or even weeks.

What to Do After Your Amazon Seller Account Is Approved?

Once you finish the video call and Amazon approves your seller account, you’ve really only done the “opening the store” part. To actually start making money with Print on Demand, you still need to set up the whole system that runs everything behind the scenes.

Connect Your POD Fulfillment Partner

The first thing you need to do is connect your Amazon Seller Central account to your POD fulfillment partner, whether that’s Printify, Printful, Burgerprints, or whatever system you’re using.

The whole point is to set up a smooth, automated flow where a customer orders on Amazon, the order goes straight to your POD provider, they print and ship it, and the tracking gets sent back to Amazon.

When this is set up correctly, you don’t have to deal with orders one by one. That really matters because Amazon judges sellers on things like shipping speed and order completion, and if you’re sending orders late because you’re doing everything manually, your account can get flagged as risky and even end up restricted or suspended.

Set Up Tax and Payout Settings

After you’ve connected your fulfillment, the next thing you need to do is set up your tax and payout settings so Amazon can actually pay you.

This part has two main pieces: the tax interview and your deposit method. In Seller Central, you’ll fill out the tax interview to tell Amazon your tax status, and then you’ll add the bank account where they should send your earnings.

If you skip this step or enter the wrong info, Amazon will still let you make sales, but they’ll hold all your money until everything is verified, which can seriously mess with your cash flow.

Create Your First POD Product Listing

When you’re creating your first POD listing, you don’t need to launch a huge store right away. The smartest move is to start with just one to three main products, like t-shirts, hoodies, or mugs. Each one should be properly linked to your POD provider’s SKU, have clear mockups, pricing, and descriptions, and be ready to take orders automatically.

The whole point of this stage is to quickly test the market, see which designs actually sell, and make sure your POD system is running smoothly. Once everything is working well, that’s when you can start adding more products and scaling up.

Final Thoughts

Setting up your Amazon Seller Central account the right way is the most important first step if you want to build a successful POD business. When you follow the proper registration process and avoid common mistakes, you protect your account and give your store a much better chance to grow.

Once your account is live, the next big step is connecting with a reliable POD fulfillment partner, and BurgerPrints is a great choice. We offer fast and stable production, with 2D US products taking an average of just 1.17 business days to make and about 3.92 business days to ship within the US.

On top of that, we provide nearly 400 high-quality products and use advanced Kornit Digital printing to make sure every design looks sharp and lasts. With a high-quality fulfillment network and a 24/7 support team ready to help, BurgerPrints makes it easier to save time, reduce effort, and maximize your profits on Amazon.

Get in touch with BurgerPrints today by calling +1 (305) 547-9909 or emailing support@burgerprints.com, and get advice from our team of experienced experts who are ready to help.